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Fancy a pint...

...of milk, that is! South Scotland MSP Emma Harper is supporting a £1million joint-funded marketing campaign which supports the Scottish dairy sector and encourages people to buy more milk. Milk Your Moments is a campaign to drive consumption of milk and other dairy products, by inspiring moments of connection as people stay apart due to Coronavirus. The campaign is funded by the Agricultural and Horticultural Development Board (AHDB) Dairy UK, Scottish Government, Defra, the Welsh Government and the Northern Ireland Executive, to address the fall in milk sales due to the closure of food services caused by the coronavirus pandemic. The South West of Scotland is home to 48pc of Scotland's dairy farms and Miss Harper has raised the value of the dairy sector in Rural Committee when questioning the Cabinet Secretary Fergus Ewing, Miss Harper commented: “I've been continually raising the importance of Scotland's dairy sector as part of my committee and constituency work since election as well as recently over the last few weeks and months. “Milk Your Moments is a great campaign, supported by the Scottish Government, which recognises the value of milk and the dairy sector. I'm delighted to continue to help raise awareness of the importance of the Scottish dairy sector and I'd like to encourage everyone to buy milk from their local shops and supermarkets or have it delivered. “Milk is incredibly versatile and nutritious and I am promoting the use of it by sharing recipes on my social media, and encouraging others to share their own favourite milk containing recipes over the next few weeks of this campaign and I'll of course be sharing my own #MilkYourMoments favourite foods”. Milk and dairy have always featured in situations taken for granted before the lockdown, such as catching up with friends and family over a coffee or buying an ice-cream. The campaign uses a mix of promotions via social media alongside advertising on radio and television as well as outdoor advertising on billboards near supermarkets.

<< back Published: 28 May 2020, 09:38

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