Poll

Should the council spend an extra £300,000 on adding microchips to bins? (See full story on this page)

Free Press Commercial Print Stair Estates

Wanted! Ambassadors for farming

FANCY being an ambassador for farming? A leading food and farming charity is offering free training for eight farmers in Scotland who want to use video to tell their nature-and climate-friendly farming story. Soil Association Scotland is inviting all farmers and crofters to apply to a Farmer Ambassador programme, which includes a day's video training and one-to-one follow up session with broadcast journalist Anna Jones and director Alex Price. Training will take place online in late July, and farmers will learn how to shoot and edit video on their phone or tablet. They will also understand what makes a story and how to tell it, and gain confidence in sharing their story with the public. Director of Soil Association Scotland Aoife Behan said: “During the pandemic we have seen people becoming increasingly interested in where their food comes from. It seems we're more interested than ever in food that is good for us, good for nature and good for the environment. We want to shine a light on those farmers that are doing brilliant work to produce nature-friendly food by helping them tell their story. We think it will be good for their business too.” Dairy farmer Bryce Cunningham of Mossgiel Farm – the Ayrshire property ice farmed by Robert Burns - agrees. He uses social media to promote his family farm's environmental production values and recently appeared on BBC One's The One Show talking about direct selling during lockdown. He says: “Food production is too important for people not to know about it, and people are getting genuinely interested. As farmers we haven't been great at telling our stories to the public and we need to step out of our comfort zone. I truly hope that the benefit of Covid is that people appreciate what's being grown and produced on their doorstep, and making people think about that is part of it. We need to get people to use the pound in their pocket to back British farmers.” Alex Price is one half of Just Farmers, who will be running the training alongside journalist Anna Jones. Both work regularly on BBC shows Countryfile, The One Show and Farming Today. Alex says: “There are lots of people and organisations out there telling stories about farmers, but not enough farmers telling their own story. It's the wrong way round. “In the social media age we identify with people more than with facts, rightly or wrongly. We're not asking farmers and crofters to speak on behalf of the industry, but on their own behalf. No one knows their animals, crops or land better than they do. It's all there already, we're just helping them unlock it.” The eight Scottish farmers will join 20 from elsewhere in the UK as Farmer Ambassadors, and their films will be used to promote British nature and climate-friendly farming, as well as their own businesses. They will also receive support in using social media, and will participate in a video promoting agroecological farming practice in the UK. To apply visit bit.ly/FarmerAmbassadorScot

<< back Published: 10 Jun 2020, 10:26

COVID-19 News

How financial support is helping firms adapt

read more >>

Financial support helping companies adapt and innovate

read more >>

Government action at home and abroad helps cope with Covid

read more >>

Protecting jobs and supporting business

read more >>

LOOKING FOR HELP DURING CORONAVIRUS?

read more >>

The news you can trust

read more >>

Extraordinary kindness across our communities

read more >>


 

LOCAL TIDES

Click for your Local Tide Details